Our digital self becomes part of a big data cloud which can not be analysed with traditional tools or processes. Such big and complex data clouds are described with the buzzword “Big Data”.
Behaviour related data can be analyzed and
transformed into information experiences.
The data driven life life changes the way how our public persona is shaped. As our data become part of this big data cloud we don`t really know what happens to those data.
The complexity of the big data cloud makes it somehow mystical for those who do not understand it and so we may look at it through the eyes of Ovids world of Metamorphosis.
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